Louisville, Ky. (June 12, 2017) —The Parklands of Floyds Fork is calling on the community to support the parks they know and love! More than 3 million visits are expected at the four-park system in 2017, ranking The Parklands well within The Trust for Public Land’s Top 50 Most Visited City Parks in the nation.
The Parklands is a donor-supported public park operated by the nonprofit organization 21st Century Parks, which fundraises each year to raise the money needed to operate it’s nearly 4,000-acres of public parkland. With June typically being the busiest month of the year for park visitation, it is the perfect time for families and individuals to give back by purchasing, renewing or gifting a 100% tax-deductible Parklands Membership.
Parklands Members Make It Happen!
The Parklands relies on donor support, not tax dollars, to cover the more than $4 million operating budget needed to sustain The Parklands each year. Parklands Members Make It Happen, as funds raised through Memberships help maintain, program, and further develop this extraordinary community asset. Memberships help provide staff with resources needed to ensure the parks are clean, safe, fun and beautiful - 365 days a year from dawn to dusk without charging an entry fee.
“The Parklands has quickly become a well-used and well-loved park system thanks to a community that believes parks matter,” said 21st Century Parks CEO Dan Jones. “Member support is essential to maintaining those parks—from our facilities and trails, to our gardens and natural areas—a donation to The Parklands is an investment in the quality of life and marketability of our city, preserving these community treasures for current and future residents of Louisville and the region.”
Not every visitor to The Parklands is immediately aware of the system’s nonprofit status. During the Spring Membership Drive, the first of its kind in The Parklands, this message will be emphasized as signs, staff and volunteers will provide increased presence throughout the park to spread awareness about how visitors can join as a Member or get involved as a volunteer. The Parklands has set a goal to add 150 NEW Members during the drive through increased awareness and a referral program for current Members to recruit others.
All Parklands Members are invited to a special Membership Celebration beginning at 6 p.m. Wednesday, June 21 at 3rd Turn Brewery in Jeffersontown. 3rd Turn Brewery has crafted a “Parklands Pale Ale” to add to their offerings, which also include the “HI Bank Brown”, paying homage to HI Bank Farm—a farm formerly owned by the family of two of 3rd Turn’s co-owners, Ben and Dale Shinkles. HI Bank Farm now makes up part of Beckley Creek Park.
“Visiting The Parklands of Floyds Fork and seeing people enjoying the beautiful space takes us back to when we were kids and time spent on HI Bank Farm,” said Ben Shinkles, Co-Owner of 3rd Turn Brewery. “We hope everyone enjoys our beers as much as they do the land that still feels like home.”
Both beers, along with their regular offerings, will be available for purchase during the celebration. The event will include mingling, light snacks and brewery tours free of charge to Parklands Members. A portion of proceeds from the evening will benefit The Parklands.
For more information about the Spring Membership Drive and the June 21st Membership Celebration at 3rd Turn Brewery, please contact Anna Rosales-Crone at 502-815-0267 or email@example.com.
An additional Membership Drive is planned for the fall, and Membership donations may be made anytime at www.TheParklands.org/member.
About The Parklands of Floyds Fork
The Parklands of Floyds Fork is a nearly 4,000-acre donor-supported public park system within the Floyds Fork watershed in eastern and southeastern Louisville. One of the largest and most ambitious metropolitan park projects in the nation, The Parklands is a dream realized by 21st Century Parks, a 501(c)(3) nonprofit organization established to create and preserve new unexcelled parks that serve as city-shaping infrastructure. 21st Century Parks is responsible for fundraising, land acquisition, construction, and long-term operations of the new park system. Ongoing operations and maintenance are funded solely through private donations and an endowment fund. Community members may contribute to the annual fund by becoming a Parklands Member. Learn more at www.theparklands.org/member.
Become a Member