JPMorgan Chase. has been an amazing supporter of The Parklands through our Field & Fork event- our largest fundraiser each year. The Parklands relies on donations, not tax dollars, for the annual operations of nearly 4,000 acres for hiking, biking, paddling and more. Field & Fork, presented by JP Morgan Chase, is a celebration of support for this unique new model for park operation. Now in our fourth year, JPMorgan Chase has once again signed on as our presenting sponsor of this beautiful event authentic to The Parklands mission.
The event takes place in Turkey Run Park on September 10, 2016, and we caught up with Paul Costel, Kentucky Market President at JPMorgan Chase to talk about the excitement surrounding the event, and why they choose to support The Parklands through this event.
Q: At Chase, you are involved in many local community projects and initiatives. What are your funding priorities/focus areas for community involvement in Chase markets and why have you chosen to focus on them?
A: JPMorgan Chase works with community partners to create pathways to opportunity by supporting workforce development, improving consumer financial health, growing small businesses and community development in the regions where we do business.
Q: What are your hopes for the impact of your support on the Louisville community?
A: Together with our community, business, civic and government partners, we all are working toward continuing to enrich Louisville and the lives of its citizens. Through initiatives that focus on workforce readiness, community and business development, we strive to provide new opportunities for success for Louisville business owners and consumers.
Q: Why do you think it’s important to support The Parklands, a donor-supported park?
A: Having this park in an urban environment is a special treasure for all of Louisville. The Parklands is beautiful; a great place for family, business or community gatherings that takes us out of our hectic activities and brings us closer to nature and the ones that are important to us. We support The Parklands because it contributes to the vibrancy of our community and we all benefit from that.
Q: Field & Fork 2016 is right around the corner. Tell us a little about how and why Chase became involved with this event and what excites you about this year’s event in particular?
A: We are happy to support Field & Fork because it benefits The Parklands, which ultimately benefits all of us, and it’s a really fun and unique event.
From 21st Century Parks, beneficiary of sponsorship:
In its fourth year, Field & Fork has become one of Louisville's premier events. This unique fundraiser benefits The Parklands of Floyds Fork, one of the largest and most ambitious urban parks in the nation operated by a nonprofit. The Parklands, a donor-supported public park made up of nearly 4,000 acres of parkland, does not receive tax dollars to support annual operations.
Field & Fork is a great way to enjoy a beautiful evening in The Parklands in celebration of philanthropy, food, and music in an authentic Kentucky fashion- all in support of this unique new model for park operation.
Field & Fork 2016 will be held on Saturday, September 10 from 6:00 p.m. - 11:00 p.m. in Turkey Run Park (east Louisville). The evening begins with a social cocktail reception in the Barn followed by a three-course meal and live auction in a tent on the lawn. 450+ guests will then dance the night away to live music.
Proceeds from the event support The Parklands annual fund, which raises nearly $2 million annually to support many aspects of park operation and programming. The Parklands is open 365 days a year, dawn to dusk, and offers each of its expect 2 million annual visitors a world-class experience without charging an entry fee. Through ticket sales, the live auction and appeal at this event, we hope to net $200,000 from Field & Fork, all of which will support annual operations, from park maintenance and programming to planting trees and running educational programming. The presenting sponsorship is the most impactful way to ensure this event is a success.
Being a donor-supported public park means we rely on donations, not tax dollars, for annual operations each year. Because of your generosity, we are able to maintain, program, and further develop this extraordinary public space without charging an entry fee. Together we work to enhance quality of life and help our community and economy grow in ways that are healthy, sustainable, and enjoyable for people of all ages. Help us reach our goal of sustaining The Parklands by becoming a Member today. Members make it happen!
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